Form follows intention. KIA definiert den Weg in Richtung nachhaltiger Mobilität. Karim Habib, Senior Vice President and Head of Kia Global Design Center, erläutert: “The Kia Concept EV9 is yet another important marker for us in what has been an incredible journey since the start of the year. Having made our intentions clear – to become a global leader in sustainable mobility solutions – today we are proud to show the world our all-electric SUV concept, which fuses together an advanced zero-emissions powertrain, a cutting-edge exterior design and a contemporary and innovative tech-based interior space.”
Concept EV9, in Los Angeles präsentiert, zeigt ‘The shape of things to come’. Es ist ein weiterer Schritt auf dem Weg, der mit dem KIA RV6 eingeschlagen wurde. Fünf Design-Schwerpunkte bestimmen die Philosophie: Bold for Nature, Joy for Reason, Power to Progress, Technology for Life, Tension for Serenity. Karim Habib: “We want our products to deliver an instinctive and natural experience that improves the daily lives of our customers. Our aim is to design the physical experience of our brand and to create original, inventive, and exciting electric vehicles. The ideas of our designers and the purpose of the brand are becoming more connected than ever, with our customers at the center of what we do and influencing every decision that we make.”
Concept EV9 represents a next possible iteration for the SUV. Developed on the advanced E-GMP architecture – the Concept EV9 is a high-tech, family-friendly vehicle that is powered by a zero-emissions all-electric powertrain.
Bold for Nature is based on interaction with nature, informed by the details, shapes and proportions found both in the natural and human worlds. This design pillar creates organic, yet technical structures and finishes for vehicle interiors; exterior designs are characterized by a combination of clear and simple lines with bold, ever-changing surfaces.
Joy for Reason focuses on the feel and ambience of Kia’s future vehicles. Future designs will fuse the emotional with the rational, creating vehicles that influence the mood of passengers, by relaxing and inspiring. It will also influence the adoption of new organic materials and more daring colors, expressing a sense of youth and playfulness.
Power to Progress builds on the brand’s current design strengths. By drawing on and developing the skills and expertise learned throughout Kia’s recent era of design-led transformation, the designs and layouts of the brand’s future products will continue to evolve. Future designs will draw on experience and creativity to invent and innovate new designs.
Technology for Life embraces new technologies and innovations to foster positive interactions between humans and machines. The brand’s future vehicles will adopt a next-generation in-car user experience (UX) through design and innovation and advancements in lighting, feel and in-car connectivity – to help customers engage with their cars.
Tension for Serenity evokes the tension between opposing forces and creative contrasts, and recognizes the design equilibrium that comes from two opposing forces. It delivers striking design concepts that use sharp, highly technical details to create surface tension – and realize a harmonized, future-oriented design vision.
Im Text Auszüge aus dem KIA-Bulletin. Fotos bereitgestellt von KIA