Munich/Cernobbio. A triple success achieved by a unique vehicle. The Alfa Romeo Giulietta SS Prototipo was awarded “Best of Show” on Sunday evening when the Concorso d’Eleganza Villa d’Este 2017 held in Cernobbio, Northern Italy, celebrated its crowning finale. The Jury conferred the most important award of the competition – the Trofeo BMW Group – on the unique special from the year 1957. Besides being acknowledged as a class winner in the category „Supergioiello – Little Toys for Big Boys“ the coupé contoured with streamlined styling was also rewarded by visitors in the public referendum and won the Trofeo BMW Group Italia.
The Jury bestowed the award of “Best of Show” at the seventh Concorso di Motociclette on an endurance touring motorcycle manufactured in Austria. The Puch 250 Indien-Reise was manufactured in 1933 and the machine impressed the experts with its authentic condition and a fascinating history.
The Concorso d’Eleganza Villa d’Este is regarded as being the world’s most exclusive and traditional beauty contests for historic automobiles and motorcycles. Once again this year, the vehicle pageant staged jointly by the BMW Group and the Grand Hotel Villa d’Este lived up to this reputation. The selection of vehicles, the ambience on the shoreline of Lake Como and the knowledgeable and enthusiastic public audience generated an absolutely unique atmosphere. The Concorso d’Eleganza Villa d’Este is also a unique event of its kind that presents modern concept vehicles and prototypes alongside rare historic treasures. This year, automobile designers were joined for the first time by motorcycle manufacturers who also had the opportunity to present their two-wheeled studies. This unique synthesis enables the Concorso d’Eleganza Villa d’Este to create an exciting bridge from the past into the future of mobility.
Text & Photos BMW